Facebook Concerned about Consumer Privacy in New Products
One of the greatest issues Facebook has been facing recently is consumer privacy. The scandals have been numerous, the rumors more than that. Now the company says that the values have changed, and the new products will be developed and released with a full understanding of how important privacy is.
Ajit Mohan, the managing director of Facebook in India, admits that the company has already embraced privacy as one of the core values. Now it is influencing any new product or service, as well as updates of those already on the market. The world is concerned about privacy now as never before, and Facebook does its best to transform to ride that wave.
The Future According to Facebook
It doesn’t take an Edgar Cayce to forecast that any major leak makes the society more concerned about privacy. More and more people would rather lose their money than their privacy (given that the two are closely connected). More and more sensible matters are covered by the Internet.
For example, WhatsApp Pay now lets users transfer funds to each other. WhatsApp is owned by Facebook now, and this feature, quite profitable for the company and attractive for users, requires even more attention to privacy (like everything about money). WhatsApp plans to launch this feature in India as soon as it’s fully compliant with local laws.
Well, it’s a challenge, admits Ajit Mohan. And taking it will make Facebook even more secure and flexible in terms of both using and protecting data. WhatsApp Pay isn’t the only controversial project, though.
Down to the Basics
One of the initiatives that need to be reviewed down to the core is Facebook Free Basics. This project was started as an opportunity for everyone to join Facebook in collaboration with cellular providers. The idea is in providing free access to Facebook resources using the provider’s infrastructure.
Is it Worth It?
As positive as it seems first, this project was heavily criticized by the government and civil society. The matter is that it violates the tenets of net neutrality. To recognize Facebook traffic, the provider needs to scan it in real time to exclude it from charging. This is technically too close to monitoring and censorship. So now the project is currently in rollback state in India.