Google AdSense is Updating its Policies for Chrome Browser on July 9

Google AdSense is Updating its Policies for Chrome Browser on July 9 on Freepps Top Blog

Despite a few of us love ads on websites (some work in advertising, some find it funny, and some useful), advertisement is what fostered Internet development. The companies that treated it right became, for example, Google. AdSense is the system that made the Google we know, and Chrome is the way Google offered us for interacting with the Internet.

So when Google updates the principles of relationships between its ad system and its web browser, it concerns to most Internet users.

What You Have to Know

To keep the balance between active advertisement and quality content, Google tracks the way sites use ads. They should correspond with the sites you visit and your history; that’s what Google is about. But there are types to hate often, including pop-up ads, inappropriate content, or just ads that have nothing to do with pages you read. Let alone ads that, sweet as a siren’s voice, call you to dangerous sites. These annoy us; these don’t work. So Google keeps some of its countless eyes on ads.

In July 2019 it introduces the new policy of displaying ads in Chrome. Here are the core principles of it, based on Better Ads Standards. That’s the name of the policy developed by Coalition for Better Ads, and Google is in. BAS lists 12 types of ads that users can consider inappropriate – four types for desktop experience and eight ones for mobile devices. The list includes pop-ups, video ads with sounds that play automatically, prestitial ads with countdown, flashing animation, and so on. In addition to that, ad density should be less than 30% of the entire page content. No wonder that mobile list is twice as long as that for desktops, not mentioning the data required to display these unnecessary ads.

The owners of the sites that attract people using the ads will have to agree with it, and they should make their ads compatible with BAS. Google will notify all of them, starting from July 9. If the ads remain inappropriate or abusive, Google has the right to block it. Maybe other browsers will still display these ads, but not Chrome.

Since July 9, Chrome in both desktop and mobile versions will support Better Ads Standards. If it detects an ad listed in it, it will block it automatically. Site owners will be able to check whether their sites are down or their ads have been blocked. If they think their ads were blocked incorrectly, they can request removal from the blacklist with the generic AdSense dashboard.

User Capabilities

Users will be able to unblock ads too. If you think that a certain ad doesn’t do any abuse or doesn’t annoy you personally, you can use browser settings to restore ads on the site. To do this, you need to:

  • open Settings and click/tap Advanced Settings;
  • go to “Privacy and Security” section;
  • select “Site Settings”;
  • find the “Ads” option and enable it by switching to “Allowed”.

We think most of us will hardly need this option unless you want to see the blocker work and need to compare “before” and “after”. Still, Google enables this, so we tell you.

Daniel Wilson


Loves tech, baseball and driving.

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