Google Bans Ad Blocker: Anti-Ad Extensions Will Be Forbidden
Google's new initiative intends to banish ad blockers from the Chrome browser. The reason is, advertising is the company's biggest source of revenue and AdBlocker, AdGuard, Ghostery and other extensions sabotage its business model. However, commercial deployments that use Google Chrome will be granted privilege to filter pop-ups and banners.
The goal will be achieved by changing how the webRequest API in Chrome's code works. Previously anti-ads extensions could use it not to let advertising load, upon launching a certain webpage. Now the so-called Manifest V3 will be changed, making ads elimination impossible.
This initiative caused a lot of criticism and outrage among power users. Google answered with this: "Chrome is deprecating the blocking capabilities of the webRequest API in Manifest V3, not the entire webRequest API (though blocking will still be available to enterprise deployments)". In other words, ad-blocking will be available to enterprise clients. As for the regular users — they'll have to install ad blockers regulated by the new rules, which will force them to feature some ads in a soft mode. Or switch to another browser.
Firefox is considered to be one of the safest browsers, allowing ad-blocking extensions. At the same time, it strongly advises to support your favorite sites by allowing ads to be displayed on them. Brave Browser is known for complete blocking of all the sponsored materials, but at the same time, it has gained notoriety for collecting users' sensitive info.