More Ads Coming To Facebook Messenger
Facebook Messenger is aiming to take full advantage of its chatting bots popularity. After the testing period, the social network giant is launching a new advertising platform.
Therefore, the highly-targeted ads will appear in your Message Thread, instead of News Feed. It’s not going to be a spam avalanche for all users, though. The sponsored messages will get only to those users who have ever requested any information from a company’s bot before.
And it’s yet unknown whether the platform will distinct messages sent to automated chat bots and those sent to human representatives.
Plus, Facebook didn’t leave News Feed unchanged, making possible for its users to talk directly to the brands in the Messenger. This way the app has made another step to simplify online shopping and communication between brands and customers
Do you often use brands’ support pages? How useful is the new ad platform going to be for you? Let us know in the comments section!