Will Facebook Ban the Like Button?
As it has become known, Facebook experimented with hiding the Like meter.
In July 2019, Instagram had a brief experiment with hiding the like counts. It was done to make the network's atmosphere less "stressful" and "pressurized". It looks like Instagram's mother-company Facebook decided to conduct the same test.
You Don’t Like my Post?
All in all, the Like meter has been tucked away in 7 countries:
- New Zealand;
As the Instagram team explained it via Twitter: "We want your friends to focus on the photos and videos you share, not how many likes they get." Nevertheless, users still can see how many likes/dislikes their postings get via the like-meter visible to them only.
Later, the same attempt has been spotted by security specialist Jane Wong in the Facebook Messenger app. The surprising, but understandable discovery was made while she was "playing with the code underneath".
Bring Back the Feedback
Removing the observable likes from Facebook might actually relieve the emotional stress people get after publishing their content. At the same time, it wouldn't be welcomed by the businesses that operate on Facebook. Like/dislike option is a pretty great tool for promoting their products. With likes withdrawn, it'll be harder to advertise something new to the broad audience.